The business side of cardmaking

If you ask me which part of the cardmaking business do I like most, of course I’ll say the “making” part. However, there’s another aspect of the business that I also like and that’s stats. Yeah, funny huh? Ever since I got into computers many, many years ago, I’ve always been fascinated looking at charts on website traffic. Details I’ve liked studying were: where visitors were coming from (country/state/city), what pages did they visit most? , what device were they viewing the website on (desktop/tablet/mobile)? , what browser do they use (Chrome, Firefox, other)?, were they referred by another website?, and there’s so much more info than this to review.

When we opened our Etsy shop this past July, I started studying our stats but not just with the shop but the blog too. We use several marketing strategies in our business to bring in customers and lot of it is through social media so I study those numbers too and I’ll share some of our stats with you in this post. Of course, some stuff is private so I won’t share that but check out some of our Shop stats for the year!

The business side of cardmaking

We hit 100 sales early this month. As of this post, we’re at 109! That’s an incredible milestone in just 6 months!

Just a few days after we opened the Shop, we made our first sale!

The business side of cardmaking
The business side of cardmaking

This stat is shows the shipping orders through our Shop but not customers who ordered offline (by check or cash). Still, 54 orders is incredible!

This is so cool to know that a lot of people were interested in hubby’s photo calendar. He will like this stat!

The business side of cardmaking

Below are the numbers for the social media outlets we use the most.

Pinterest Stats

We started revamping the blog early this year to divert from lifestyle content to more cardmaking and business posts. I still like to share things about my life but the focus was to be on how I make some of my cards, offer resources to the supplies I use and promote crafty classes and sales from brand companies I shop with. One of the things we did was focus more on Pinterest. It’s not just a pretty place to go to for ideas, it is indeed a search engine and when worked right, can bring loads of traffic to your blog. Since I started creating pins and sharing on their platform, we’ve seen an increase in blog visitors.

The business side of cardmaking

Our Pinterest account is on an upscale in this last 2019 quarter as compared to the 3rd quarter. Below are the top pins most visited and engaged on Pinterest meaning either saves to other boards or shares. My numbers are probably low as compared to crafters who have years of experience, but that’s okay because it takes time, patience, consistency and hard work to see results. I’m in it all the way!

The business side of cardmaking

Before moving over to a crafty blog, I didn’t receive any shares or likes from my pins so this tells me what audiences are mainly looking at. I’m not an expert in marketing trends, but it seems more people are joining the craft industry and that’s terrific. The more the number of crafters increase, the better for the whole crafty world. Many of us are busy or stressed and having a creative outlet to go to is essential for unwinding.

I’ve shared before how crafting helps me with nervous anxiety, depression but also it helps decrease my stress level. Creating a beautiful card makes me happy and it’s a blessing to have so many that have come before me as sort of a template to follow. Even just looking at YT video tutorials keeps my head in the game and my heart happy!

The business side of cardmaking

Not surprising that my TOP board for stats is “Kim’s Handcrafted Cards”!


Facebook Insights

Making changes to the Business page was essential too as many of our sales come from Facebook. In a nutshell, below are some of the top posts and their stats in the last 30 days.

The business side of cardmaking

The increase in page followers has been slow, but I believe this will continue to steadily climb as we post continuously and engage with our audiences more. One way that I do this when someone shares our content with their networks, I personally thank them. This is huge as it shows others that I’m watching and responsive. Because most of my customers are people I don’t see, transparency and trust is paramount. I also want them to feel I’m a friend they’re shopping with and not someone behind a screen.

The business side of cardmaking

Today, we’re at 115 page followers, our goals for 2020 is to increase this number by 50%. It’s a lofty goal but I say, “go big or go home!” LOL! If you’ve read all these and got to the end of this post, I salute you! Stats aren’t for everybody.


Instagram Stats

Instagram, I work differently than the other socials. I focus on building a community with other crafters and I engage a lot with them and have met some really sweet cardmakers as well as others who do other crafts. We support and encourage each other. I don’t look for high sales #s here because again that’s not really my focus.

I do share links to my cards in the Shop in case someone does want to buy but it’s at the bottom of every post. Instead, I share brief descriptions of how each card was made hash tagging the companies so they can see the finished cards that was created using their products. IG is a great place to share my work, gain feedback, inspiration to improve my skills along with helping other crafters do the same. I used to feel very intimidated sharing my cards because I never felt they were good enough compared to other cardmakers. That stopped when one of my friends asked me, “what would you if you weren’t afraid?“, in other words… would I share my work on social media if I weren’t afraid of feedback? Of course I would! So, share away regardless and as I did it more, I became more comfortable. In fact, I wrote about this topic in more detail in this post, “Overcoming the fear of sharing“.

From our stats below, you can see where we are at present. And keep in mind, this data is over a 6-month period.

The business side of cardmaking
The business side of cardmaking

I think it’s important to be part of a community in your industry because it can get lonely in your business especially if it’s just you or one other person running it. Also, I don’t always like to publish “sales only” posts but to be more personable. With Instagram stories, we can highlight our thoughts.

And finally, I want to thank everyone who shops with us, follows our content and shares it and read our blog posts. Without this community, I couldn’t be where I am!

The business side of cardmaking