Good photography matters when customers shop for cards

When we first opened our Etsy shop this past July, I hadn’t thought about how to incorporate hubby’s photography but I knew I wanted to. It’s always been my dream that we could stop working for others and do our own thing together. We’re not there yet, but we keep dreaming and working towards our goals. He was primarily selling his photos as prints locally but he also sold photo cards. I loved the idea of offering cards because not everyone has room for large hanging prints and also they can be very expensive. Photo cards, like greeting cards, are more economical and make great gifts.

We added the photo cards collection to the Shop about a month or two after the opening and they quickly became a big hit. However, hubby came to me the other day and said he was going to re-shoot all his photo cards and my first thought was, “why“? He told me he liked the creativity I was using to shoot my greeting cards and it prompted him to do the same with his. In other words, “good photography matters when customers are shopping for cards.”

And, really that goes for anything we sell online because: (1) the customer can’t touch or see the product in person and; (2) selling online requires trust and transparency. I remember when we used to sell on eBay, we took a lot of angles and pics of our products because it was imperative the customer understood exactly what they were looking at. In our Etsy Shop, we want to again put our best foot forward and really showcase how pretty our cards are. He took two days carefully re-shooting each card and I love how he used different angles along with my flower arrangements.

Check out some of the newly-shot photo cards!

All our photo cards are photographed by Ken McDougal, an award-winning professional photographer with more than 20 years experience in industry. Visit his website at kenmcdougal.com.

Good photography matters when customers shop for cards

Pink Flowers Blooming in Florence Oregon

Good photography matters when customers shop for cards

Wahclella Falls in Columbia Gorge Oregon

You’ll find these and more cards in our Shop, just click on any of these images or visit our Kim’s Handcrafted Cards and click on “photo cards“.

Good photography matters when customers shop for cards

“Monster Wave”, Shore Acres in Charleston Oregon

Good photography matters when customers shop for cards

Red Rhododendrons Bush in Florence Oregon

I hadn’t thought about these kinds of angles when shooting my cards but believe me, he’s got my creative ideas flowing now! Photography is something I continue to work at. In fact, I talk about some things I did that improved my photography in this post. In thinking of my goals next year, taking better and more creative pictures of my cards is top of the list.

If you sell online, you already know how important your photos should look to your customers and if you buy online, how much time do you spend reading the product description vs. looking at the pictures? I confess I’m looking at the photos more because I usually pretty much know what I want to buy. But, I’m looking at how it will look in my room if it’s a decorative item or how does it look on a model if it’s clothing. In our case, customers are looking at the colors, the sentiment, the occasion of the card and about what their recipient would like.

If you’re interested, I’ve linked to a couple of good articles below about how good product photography:

Good photography matters when customers shop for cards