Business Series Week: Training

You never know it all. In all our industries, things change and it seems to change fast. I’m in the tech business so before I look around, one of my software packages has an update or one a mobile app on my phone is no longer compatible. The rules of graphic design has even changed. How I was taught to design a flyer in the 90s is not the way it’s done now. It was imperative that I stayed on top of the trends so that as my clients’ needs changed, I could still support them.

Whatever business you’re in, you can always learn something new. I subscribe to “Website Magazine” which I believe I’ve mentioned in previous posts, but also I attend webinars on social media strategy, time management, project organization, and even third-party apps like Salesforce and Hootsuite.

One of the wonderful things about technology now is that we can learn on our own and at our own pace. There are a number of ways to stay educated:

  • YouTube. There are tons and tons of wonderful experts who gladly share their knowledge with us. I’m a visual learner so I live on YouTube and I’ve been able to find just about anything I needed to learn. I even built playlists for tutorials that I can refer back to later.
  • Blogs/Websites. I like reading these sites: (a) Social Media Examiner, (b), (c) Website Magazine, and for WordPress, I follow and For creative blogs: I like Jennifer McGuire, Marly Bird, Very Pink Knits, and Mama in a Stitch. My diverse list keeps me well rounded in all the areas I work in.
  • Webinars. Hootsuite, Constant Contact conduct webinars quite frequently related to social media strategies and tips on eMail marketing.
  • Continuing Education classes. If you don’t want to do digital learning, attending evening classes locally in your city is a great way to go. Typically, the costs are very inexpensive and you’re around others in a classroom setting and many people learn better this way. The classes usually last for several weeks and it helps you to be accountable since you’ll be graded at the end.

Another resource came from a friend of mine called It is online learning too but quite different.

  • Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. When you complete a course, you’ll receive a sharable electronic Course Certificate. Classes are typically 4 – 6 weeks and cost from $29 – $99. You can also master a skill, the cost is higher though and you can earn a degree.

They offer a wide variety of subjects, like:

  1. Arts
  2. Business
  3. Computer/Data Science
  4. IT
  5. Life Sciences
  6. Personal Development
  7. Languages
  8. Math
  9. Engineering
  10. and more!

Under their categories are the specific classes where you can find out what will be taught and other specifics. I was able to sample a class for free and because it’s on video it worked out great for me. If you’re interested, check them out at

Because there’s so many options now for learning, you can schedule training around your schedule. And most webinars tape their sessions so if you miss it, they’ll email you the link to watch the webinar later. It’s a win-win all around!

If you’re interested in learning how to start a blog, or monetize your blog, I recommend reading this post or signing up for this free 7-day eMail course. And, be sure to check out’s webinar schedule here and also their online classes here. Whether or not you use Hootsuite for your social media publishing, you’re sure to learn a lot in any case. Keep your thinking cap on and continue learning. Your customers will thank you with their continued business as they see you’re interested in adapting and upgrading through learning and your business will thrive.

Thanks for reading!